Pat Benatar's Shine Together Project
There's No Revolution Without Music
Creative Director: Benjamin Vendramin
Art Director: Morgan Owen (a.k.a. "me") Copywriter: Tyler Sharkey
We ideated with trailblazing rocker, artist and feminist, Pat Benatar, to create Shine Together, a way to harness the energy of the 2017 Women's March to create meaningful, positive change, and fulfill Narrative’s commitment to causes we care about. A movement that uses the universal language of song to inspire women to support each other and affect positive change in government and the world, Shine Together started with the release of Pat Benatar's anthem for the Women's March, "Shine". The single was sold at 69 cents to symbolize the wage gap that women make less cents on the dollar than men, and all of the proceeds were donated to the B.A. Rudolph Foundation supporting women pursuing careers in public service and government. In addition, we launched ShineTogether.info with an interactive component inviting users to ‘Shine’ on the women that inspire them – an acknowledgment of inspiration, support, genius, or generosity.
