Showtime's White Famous V.I.P.P.

The Very Important Porta-Potty

Creative Director: Benjamin Vendramin Art Director: Morgan Owen (a.k.a. "me")

Copywriter: Tyler Sharkey Copywriter: Benjamin Petrisor

Just a week before the premiere of Showtime's White Famous, thousands of music fans from across the US gathered at the A3C music festival in Atlanta. And, although they came to see their favorite acts, at some point, they would all have to experience the dreaded port-a-potties.

So we brought them a luxury porta-potty. Starting with a walk down the red carpet, where fans were escorted by a personal concierge. Inside, the potty was covered in tufted leather paneling and velvet wallpaper, where warm recessed lighting and a fireplace set the mood. When they lifted the toilet seat, the fireplace would turn on the show's preview trailer, giving them some laughs as they go.