Universal Standard: Now You Can Campaign

Creative Director: Benjamin Vendramin

Art Director: Morgan Owen (a.k.a. "me") Copywriter: Aaron Royer

67% of women are plus-size, but only about 15% of clothes are made for them. While women size 0-14 have a variety of style options, from Zara and Theory to Helmut Lang and Rag & Bone, most women have come to expect less, relegated to improvising with clothes that lack the same style.

So how do we position a new start-up, plus-size brand, as a true contender in the fashion world?

Be the first plus-size brand to shift the conversation from body acceptance to fashion and style, and elevate expectations by giving women a new standard in style, experience and innovation.