ABC’s American Idol: Golden Ticket Flights

Airline takeover surprises passengers with golden ticket experience

Creative Director: Benjamin Vendramin

Art Director: Morgan Owen (a.k.a. "me") Copywriter: Benjamin Petrisor

How do you capture the magic of an iconic show that’s been on hiatus for two years and is returning to a new network?

Remind America of the dream of getting a golden ticket to Hollywood.

For the return of the new American Idol on ABC, we partnered with Frontier Airlines and surprised travelers from all across America, on their way to Hollywood, with golden plane tickets. Not only were passengers treated like gold, we surprised every single ticket holder with $200 dollars towards their own dream journey. When the flights landed in Los Angeles, passengers kept the excitement going, sharing their golden moments all over social. And the journey didn’t stop there, American Idol was renewed for a second season on ABC.